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The Blogification of Heatherstone
November 15, 2007 | Author: Overton | Filed under: Company
Blog-based sites add credibility. Now we're blog-based and look how credible we are!
At Microsoft, they have a term for using your own products. It’s called “dogfooding,” short for “eating your own dogfood.” The idea is that you can only understand how your customers will use your product if you use it, too. This site is now our dogfood site.
We’re doing a lot of websites for clients lately that use WordPress as a content management tool. Their sites become blogs with varying levels of emphasis put on the blog aspect. We encourage them to put the blog element right up front as the home page. It builds the company’s credibility to be regularly writing about their industry. Not everyone is quite ready for that commitment, despite the significant evidence that it works. Writing a blog is one more piece of work, after all.
Our own site wasn’t set up that way, though, which undermines our own credibility. If we think that’s the right way to go, then why aren’t we doing it?
So now we are. Ah, dogfood. Yummy!
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